Podcasting: Considering the evolution of the medium and its association with the word ‘radio’

When evaluating any new medium or technology we often turn to the familiar as a point of reference. Podcasting was no different, drawing obvious comparisons with radio. While there are traits within all podcasts that are radiogenic, one must also consider whether such distinctions are beneficial to the medium. Indeed, one might argue that when one considers the manner in which podcasts are created and consumed then there is an increasing sense in which podcasting can present itself as a distinct medium. While it is true to suggest that as an adaptable medium radio has simply evolved and podcasting is its latest iteration. In doing so, we might fail to appreciate the unique values that exist. In this article, I suggest that by considering podcasts on their term we might begin to uncover new truths about a medium in change.